Marketing and Development of Business

In PAC, we work with all areas of the company to determine the specialized needs of each client while carefully taking into consideration the situation of the environment/market. The objective is to be able create a balance between all the areas and their functions. This enhances the sum of the parts to generate a larger perceived value and, for that reason, greater gains and profitability. We ensure the usage of up-to-date tools and innovative ideas to develop cost/efficient and profitable actions for proper implementation.

Integral Solution for your company

- Design of Integral Relationship Marketing Strategies:

• Organization of sales campaigns, promotions and publicity.
• Design of value price strategies.
• New Product evaluation and development or adjustment of existenting products.
• Strategic restructuring of all the areas, low philosophy MRI.
• Distribution channel optimization.
• Strategic alliance detection and negotiation.
• System design of attention to the client for all the areas.
• Sale force and employee training; direct-contact with the clients.
• Incentives system development for entire company.
  

- Buyer's Behavior Study.

• Analysis of the Strengths and Weaknesses of the company, and the Opportunities and Threats of the market (SWOT Analysis).
• Study of the Buyer's Behavior and fine segmentation of the market.
• Business opportunities search and development.
• Detection of the value process of the client. Perceived increased value.
• Localization and definition of profitable market niches.